Cookie Policy & Consent Management

1. What Are Cookies

Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work securely and efficiently, remember user preferences, and provide analytical reporting to website operators.

2. Categories of Cookies We Use

Under the Digital Personal Data Protection (DPDP) Act 2023, we categorize cookies and trackers as follows:

• 1. Strictly Necessary Cookies (Essential): These cookies are necessary for the website to function properly, enabling core features like page navigation, appointment form submissions, CSRF protection, and load balancing. These cookies do not store personally identifiable marketing information and cannot be disabled.
• 2. Analytics & Performance Cookies: We utilize privacy-compliant analytics tools (such as Google Analytics / GTM) to understand website traffic, measure consultation page engagement, and optimize user experience. These cookies collect aggregated, pseudonymous statistics only with your consent.
• 3. Marketing & Attribution Trackers: We use pixels and tags (e.g., Meta Pixel, Google Ads) to measure the effectiveness of our health awareness campaigns and ensure relevant treatment inquiries reach our care coordinators. These cookies are loaded only when you provide explicit consent through our Cookie Consent Banner.

3. Managing Your Cookie Preferences

You have full control over your cookie and tracking preferences on our website:

• Consent Banner: Upon your first visit, our DPDP Consent Banner allows you to Accept All, select Essential Only, or customize category-level preferences.
• Browser Controls: You can configure your web browser (Chrome, Safari, Firefox, Edge) to block or delete cookies at any time. Please note that disabling essential cookies may impact certain interactive features like online booking forms.

4. Third-Party Trackers & Processors

We partner with trusted third-party providers who may place cookies subject to our strict data privacy standards:

• Google Analytics & Tag Manager: Web traffic analytics and conversion tracking.
• Meta Graph / Pixel: Advertising measurement and attribution for social media campaigns.
• Cloudflare: Security, bot mitigation, and CDN content delivery.

5. Data Protection & Inquiries

For questions regarding our use of cookies or to exercise your Data Principal rights under the DPDP Act 2023, please contact our Patient Privacy Desk: